About us

At Procomobel we are much more than your designer furniture shop in Alicante. We tirelessly search for colours, fabrics, styles and decorative trends. Our aim? To be your constant source of inspiration to help you create truly unique spaces.

And now, with our new online shop, you can also buy entire rooms fully furnished with just one click. Living rooms, dining rooms, bedrooms, offices, terraces... that have been created by our designers and that we transfer directly to our online shop.

Innovate, grow, advance: Procomobel.

Our history

Procomobel's success story is inevitably linked to the story of its founders: the Serreta Valentì family. The company, which first opened its doors in Guardamar del Segura in 1969, is a true reflection of the passion for the world of furniture, the tireless work and innovative vision of Juan Serreta, who more than 50 years ago understood that making a company like Procomobel successful involved much more than simply selling high quality furniture.

The commitment to national and international design furniture, but also to furniture in an authentic colonial style, led Juan to travel all over the world to find truly unique pieces. Furniture fairs in Europe and trips to India, China, Singapore, Indonesia... have allowed us to put together a collection of furniture and antiques that you won't find in any other shop in Alicante.

A fantastic example of these exotic trips is our collection of antique wooden doors from India. Unique handmade pieces that are striking for the magnitude of their beauty and craftsmanship.

Commitment and Innovation

The company, which is still in family hands and is now run by the second generation of the Serreta family, has been able to reinvent itself over the years. Today, in the coastal town of Guardamar del Segura, we have our showroom, a spectacular space with more than 5000 m2 of furniture on display.

Procomobel continues to grow and in 2022 we will inaugurate a new 100% online sales channel. Our website now has more than 150,000 product references and hundreds of designer furniture brands. Undoubtedly, Procomobel's commitment to digital innovation.

Today, we have managed to position ourselves as a benchmark in the interior decoration sector and the distribution of modern brands and furniture.

Passion for what we do and professionalism guide us in all our projects, and we continue to grow!

Our Brand Values

  • EXCLUSIVITY in our projects
  • 360º ADVICE
  • EXCELLENCE in what we do
  • TRUST with our customers
  • PASSION for our work

PROCOMOBEL Team

The secret of Procomobel's success also lies in the great team behind all our departments. Administration & Finance, sales, logistics, marketing, technicians, decoration... right up to our management team. A collaborative environment in which we all work together to carry out a job that can only be described with one word: excellence.

Special Edition

In 2022 we have launched a new online exclusive collection: Special Edition. A selection of sofas, armchairs, chairs, headboards and pouffes 100% customised by our team of decorators. Not forgetting Special Kids by Procomobel: a selection of children's items that have us totally in love.

These are upholstered pieces with top quality fabrics and exclusive design, and also with excellent value for money. Our collection of Special Edition sofas is already a hit, so don't miss out on yours!